Springwood Studios has a certain sort of offbeat mastery about it. It’s the sort of place, where if you found they were designing or building something unlikely, like, say, a bus stop or an eggbeater, you’d first wonder, Why? What have they ever done that’s like this? and then you’d say, “Wow, I can’t wait to see it— it’s going to be great!”
They are known for taking on projects that are big or unusual or quirky. If there is a theme, it’s that their work has a way of bringing you to center. You see it and you want to take a pause, to feel it, and to let it change your day. Or week, or life, or whatever. You aren’t clear about that part of it, you just know you want— no, maybe you just NEED— a bit more of that sort of thing.
They have a way of attracting publicity, too. Their work is just different enough, and their reasons for doing it, that it makes you want to know more about it. It’s like the idea for a news story is somehow twisted in there at the core of it. Now that you stop and think, the whole thing is just a bit of a mystery. Why do you want it? Why do you need it? Why do you want to hear more? Well, it’s hard to say, you just do, and you are fine with that. Really, really fine.